You can’t always be with your pet. But during shedding season, your pet’s hair is always with you.

We reimagined pet fur as the ultimate fashion accessory rather than an inconvenience. Spoofing the world of high fashion, we created a conceptual clothing line crafted entirely from sticky lint roller material. Unlike traditional fabric, this is designed to collect pet hair, not remove it.

The result? A tongue-in-cheek campaign that blends glamour with the reality of pet parenthood, all shedding season long.