2025 Rose Parade Float

Role: Art Director

Campaign Info

  • Our most vivid memories are often rooted in our deepest emotions. Few moments compare to the joy of bringing a new pet home—the first wag, the first purr, the instant bond. It’s a life-changing experience that stays with us forever.

  • Inspired by the 2025 Rose Parade theme, “Best Day Ever,” we brought these unforgettable “Welcome Home” moments to life in a joyful, heartwarming float for Hill’s. Each animal featured was modeled after a real, adoptable pet from Pasadena Humane. By spotlighting these true stories, we supported Hill’s mission to end pet homelessness and raised awareness for our local shelter partner, leading to many more “Welcome Home” stories.

  • Arlo Oviatt Creative Director

    Ellie Orton Art Director

    Kelly Elson Copywriter

    AES Float Illustrators

    Pasadena Humane Shelter Partners

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