2025 Rose Parade Float
Role: Art Director
Campaign Info
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Our most vivid memories are often rooted in our deepest emotions. Few moments compare to the joy of bringing a new pet home—the first wag, the first purr, the instant bond. It’s a life-changing experience that stays with us forever.
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Inspired by the 2025 Rose Parade theme, “Best Day Ever,” we brought these unforgettable “Welcome Home” moments to life in a joyful, heartwarming float for Hill’s. Each animal featured was modeled after a real, adoptable pet from Pasadena Humane. By spotlighting these true stories, we supported Hill’s mission to end pet homelessness and raised awareness for our local shelter partner, leading to many more “Welcome Home” stories.
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Arlo Oviatt Creative Director
Ellie Orton Art Director
Kelly Elson Copywriter
AES Float Illustrators
Pasadena Humane Shelter Partners