Hill’s “Rest Easy”
Role: Art Director
Campaign Info
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If your pet ain’t sleeping, nobody’s sleeping. Whether it’s a constant collar jingle from an itch that won’t quit or the dreaded tummy heaves, nothing keeps you wide awake like a pet’s skin & stomach issues.
But with Hill’s expanded derm portfolio, you can rest easy knowing there is nutritional support for even the toughest allergy cases.
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Through playful imagery of restful pets and pet parents in matching pajamas, show that feeding Hill’s Prescription Diet foods for allergies allows pets and pet parents to rest easy together.
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Brinson + Banks Directors
Melissa Dean Lindsey Producer
Marie Goodwin Creative Director
Ellie Orton Art Director
Kelly Elson Copywriter
CREATIVE STRATEGY
Putting allergies to rest
We highlighted the bond between pets and their parents, as well as the intense relief for both parties that comes with finally finding the solution to a derm problem.
The best course of action after a life-disrupting diagnosis process is obviously a fat nap with your best friend.
