Hill’s Support Bundle
Role: Art Director
Campaign Info
-
When pets are struggling with chronic conditions, pet parents may lose motivation to track their habits.
-
We created a lighthearted journal bundle aimed at supporting and motivating pet parents to track their pet’s habits and symptoms over time. The expressive illustration style helps bring some light to an otherwise heavy time for pets and pet parents.
-
Arlo Oviatt Creative Director
Elisa Martin Senior Art Director
Kevin Wright Copywriter
Ellie Orton Art Director
Olivia Faye Illustrator
CREATIVE STRATEGY
Finding the right tone
Chronic conditions aren’t a light subject, but we knew in order to motivate pet parents to track their pet’s habits daily, the journal needed to be lighthearted and fun.
We partnered with an illustrator to bring to life the range of care and relief Hill’s oncology nutrition provides.
