Located in a bustling central Texas tourist town, Sage needed to resonate with visitors from vibrant cities like Austin and Houston, who crave a space that feels both luxurious and approachable. Understanding this dynamic allowed us to pivot the brand’s voice from stiff and traditional to a hip, sophisticated tone that invites guests to indulge in a memorable culinary journey.

Crafting a brand identity that seamlessly blends elegance with a contemporary vibe. By embracing a more relaxed yet refined voice, I positioned Sage as the go-to destination for those looking to enjoy high-end dining in a chic lounge atmosphere. The visual elements—rich gem tones and captivating photography—were meticulously designed to evoke a sense of luxury while remaining inviting.