Hill’s “The Prescription Diet Multiverse”
Role: Art Director
Unused Concept
Concept Info
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A multi-condition diagnosis can make it easy to spiral into an infinite world of possibilities. For vets, this feels like having to compromise on the level of care they provide their patients. For pet parents, it feels like not being able to provide their pet with the relief they deserve.
But with Prescription Diet’s extensive portfolio that satisfies a range of nutritonal needs, vets can feel confident they’re providing the best care possible for their patients.
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We drew parallels between the emotional confusion of co-morbidity cases and the mind-bending experience of journeying through a multi-verse.
CREATIVE STRATEGY
Creating a multi-dimensional experience
To bring the Multiverse to life, we pitched various executions for vets and pet parents. From a Meow Wolf-inspired conference activation to an online nutrition portal, we created a world of possibilities for anyone curious enough to enter.